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مقاله Customer Relationship Management (CRM) in Third Millennium in the Banking Industry word دارای 8 صفحه می باشد و دارای تنظیمات در microsoft word می باشد و آماده پرینت یا چاپ است

فایل ورد مقاله Customer Relationship Management (CRM) in Third Millennium in the Banking Industry word کاملا فرمت بندی و تنظیم شده در استاندارد دانشگاه و مراکز دولتی می باشد.

این پروژه توسط مرکز مرکز پروژه های دانشجویی آماده و تنظیم شده است

توجه : در صورت  مشاهده  بهم ریختگی احتمالی در متون زیر ،دلیل ان کپی کردن این مطالب از داخل فایل ورد می باشد و در فایل اصلی مقاله Customer Relationship Management (CRM) in Third Millennium in the Banking Industry word ،به هیچ وجه بهم ریختگی وجود ندارد

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بخشی از متن مقاله Customer Relationship Management (CRM) in Third Millennium in the Banking Industry word :

سال انتشار: 1383

محل انتشار: دومین کنفرانس بین المللی مدیریت

تعداد صفحات: 8

چکیده:

In third millennum CRMmight be the hottest topic in business world . CRM is an in tegrated approach to managing relationships by focusing on customer retention and relationship development . Companies that successfully im plement CRM will reap the rewards in customer loyalty and long run profitability. The goal of this article is to provide a high level insight of the fundamental principles behing CRM.This paper begins with the basic concepts of CRM, elaborates the characteristics and reviews it brief history . Specifically , we review the studies conducted in different countries on examination the influence of a CRM on quality of relationship between customers and their main provider of banking services. in this paper we compare the overal relationship quality between those businesses that are assigned a CRM to those who are not and analysis two New Zealand banks one that has implemented their CRMstrtegy successfully and one that has encountered problems . this case analysis leads to recommendations regarding the execution of CRM strtegy . Finally, points out pros and cons of CRM.

 

 

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